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HubSpot Marketing Hub Implementation
Rebuild your marketing without having to stop growth.
The success of your marketing automation platform hinges on how it is implemented. At Nobis Link, we are known for our expertise as implementation partners in the HubSpot ecosystem.
Looking for assistance with implementing or migrating to HubSpot? Reach out to us for a complimentary consultation.
"Super easy to work with... takes time to understand our goals and put together the plan to accomplish this. "
Sean M. GloveBox
Introducing the Marketing Hub
HubSpot's Marketing Hub is a powerful marketing automation and customer relationship management platform designed to drive the growth of your business.
It is the cornerstone of your marketing team's toolkit, acting as a force that propels them towards achieving their goals efficiently and effectively when properly set up and maintained. However, if the Marketing Hub is poorly implemented, it can become a hindrance, weighing down your business like an anchor.
That's why it is crucial to have a trusted implementation partner like Nobis Link who possesses in-depth knowledge of the platform and can customize it to perfectly suit your unique requirements.
Onboarding vs. Implementation
Onboarding entails a ready-to-use package of features and comprehensive software training.
Implementation, on the other hand, goes beyond the basics by tailoring HubSpot to perfectly suit your business needs. This involves creating customized properties, objects, and funnel automation that align with your unique operational requirements.
The key distinction lies in the time and effort saved. Instead of spending months or even years trying to navigate and customize a new system on your own, our experts have already done the groundwork for you, allowing you to hit the ground running from day one.
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Our implementation process
Solutions design
We kickstart the implementation process by embarking on a comprehensive discovery and design phase. This involves engaging in enlightening conversations with key stakeholders within your organization to gain a deep understanding of your business objectives and the desires and requirements you have for your HubSpot instance. We make sure to validate the feasibility of your needs and inform you of any potential limitations, while also devising effective workarounds. Furthermore, we create a visually appealing gantt chart that showcases the timeline and deliverables of your project.
Account setup
Once you've completed Solutions Design, you'll have an exceptional project team at your disposal. These experts have a wealth of experience in various migrations and implementations. They will assist you in the initial setup of HubSpot, guaranteeing that you don't overlook any crucial settings or features throughout the process. Your account setup encompasses:
- Creating users & teams
- Provide the right access to everyone
- Adding account defaults
- Brand colors, logos and company info
- Setting up domains
- Web hosting and email sending
- Compliance
- Meet GDPR, CAN-SPAM, and data privacy regulations
Custom data migration
HubSpot's pre-set framework for contacts, companies, and deals doesn't cater to everyone's needs. Fortunately, HubSpot empowers us to go beyond the basics. We guarantee that any data you want to transfer will find a perfect place in HubSpot. Your data migration may encompass:
- Custom properties
- To effectively monitor vital business information that exceeds the limitations of default properties
- Custom objects
- Including memberships, products, subscriptions, events, and an array of other potential objects based on your business
- Associations
- To visually illustrate connections between objects and accurately categorize those connections
- Funnel stages
- To accurately depict the various stages that your customers progress through while making a purchase
Integration
Having a robust tech stack necessitates seamless data flow across platforms. Our team will guarantee that all your systems are interconnected, enabling you to utilize synchronized data effectively in your marketing efforts.
- Social & ad accounts
- External CRM
- Analytics
- Custom integrations
Asset Building
Our team will collaborate with you to develop powerful new assets that empower your team. Additionally, we can evaluate and recreate your current assets using our advanced toolkit. We are here to assist you in seamlessly migrating:
- Emails
- Landing pages & forms
- Lists
- Workflows
Custom Reporting
Without measurement, improvement is impossible. Our team will create personalized reports and dashboards to keep you informed and track your progress towards achieving your goals.
- Attribution
- Funnels
- Customer Journey
- Cross-object
Training & enablement
Understanding how your team can effectively navigate our new platform is essential for achieving success. Our dedicated team is committed to providing comprehensive guidance, explaining the setup we have tailored for you, clarifying your expectations, and demonstrating the seamless functionality of every feature.
- Expert trainers
- Specialized sessions
- Hans-on exercises
- Documentation
A CRM implementation plan
Our implementation plan outlines exactly how we will set up your CRM, drive revenue growth, and support you the whole way
Foundation
Build the framework of your CRM based on your business goals and embed a great customer experience throughout your business.
Growth
Drive prospects through a scientifically designed customer experience that drives more engagement, happier customers and more revenue.
Support
We are always by your side as you're growing. Whether it's keeping up with the latest sprint, or an adhoc support issue. Use your dedicated support portal to manage ongoing tickets and connect with your specialist.